Better systems.
Less friction.
People first.

Hi, I'm Allie Thu (she/her) — a design leader who specializes in making complex organizations work better, building the systems, frameworks, and cross-functional partnerships that help teams deliver consistent, high-quality work at scale.

Over 15+ years in design and tech, I've learned that the hardest problems aren't design problems — they're coordination problems. Who owns the decision? Where does the handoff break down? What structure needs to exist so this doesn't have to be solved again from scratch? And underneath all of that: how do you make the behavior change feel worth it to the people you need to bring along?

At GitHub, I've turned that instinct into practice: establishing governance models, operating frameworks, and tooling that reshaped how product, engineering, design, legal, and marketing work together. I've built a team, scaled education programs, driven design systems quality, and stepped into ambiguous leadership gaps when the org needed someone to maintain stability and clarity.

What drives me is the multiplier effect — designing conditions where good decisions are easier to make, good work is easier to repeat, and teams move fast without leaving quality behind.

Outside of work, I'm a proud parent to an endlessly curious and creative little human, partner to the love of my life, and someone who recharges by getting outside — hiking, strength training, and chasing the next family adventure.